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Claire Croft - Turning Potential Into Performance

Business today is full of challenge and uncertainty. We all know that. But we can forget just how much it limits people who are full of talent from performing at their very best for the themselves and the business.

So that’s what I do. I help individuals, teams and organisations to eliminate the barriers to their potential so that they can enjoy greater success.

How I Help my Clients

I love working with clients who believe that their people are their greatest asset and are willing to do the work it takes to allow them to perform at their best.

Each client is different so I work on across a range of issues but I have a particular focus on:

HIGH PERFORMING TEAMS

Coaching programmes that enable teams (especially senior leadership teams) to develop aligned ways of working, foster positive relationships, elevate performance and lead towards collective business success.

INSPIRING LEADERS

Leadership programmes consisting of personality profiling, group training and one to one coaching to equip people with the emotional intelligence skills they need to be inspiring leaders.

LEADERS IN TRANSITION

A programme of one-to-one coaching sessions for leaders in transition which:

  1. Equips them with the means to elevate their performance as they prepare for a promotion.
  2. Ensures they develop a ‘First 100-day plan’ to help them reach their full potential in their new role from the outset.
  3. Enables them to build authentic and effective leadership presence.

BUSINESS COACHING

Combining my strategic background and coaching skills I help business owners to ensure they achieve success by setting a clear purpose and direction for their company and then define the strategic priorities to get them there.

MATERNITY TRANSITION

A programme of one-to-one coaching sessions for women making the transition back into work after maternity leave which:

  1. Equips them with the ability to define how they want to be as a working mum, helps them achieve to focus and to set and manage boundaries as they re-enter the workplace.
  2. Creates a clear definition of what performance and success looks like for themselves and their employers going forward.

About Me

Who I am

For over 15 years my career has been about inspiring positive behaviour change in people. Before becoming an executive coach I worked within advertising agencies at board level for several years. I’ve been lucky enough to partner brands such as Boots, O2, Virgin Trains, BMW and the BBC in the development of innovative and successful change strategies.

Five years ago I made the transition into talent development, working in talent roles within two of London’s top agencies (Proximity London and M&C Saatchi) before launching my own consultancy. I am passionate about developing younger talent and as such am proud to be an approved coach on the prestigious Marketing Academy Programme.

What it’s like to work with me

People tell me my strategic approach and commercial focus is a breath of fresh air. I don’t start work with you until we’re clear on what it is that needs to be better as a result of our partnership. And if I don’t think I can achieve what you’re looking for I’ll say so.

I build strong, trusting relationships with my clients. I also challenge them, its part of the process of achieving change, but I’m known for doing it in a way which is respectful, energising and light hearted.

“We couldn't recommend working with Claire highly enough. The sessions she planned for our Board helped us to identify and interrogate the vision for the future of our business. She brought new thinking to the table and since we're always keen to explore new ways of doing things, this worked very well for us.”

Steve Martin

CEO, M&C Saatchi Sports and Entertainment

“With her first hand advertising agency experience
combined with her natural and highly tuned coaching
skills she brings an invaluable mix to agency leadership
teams. We have worked with her extensively at LIDA.
Claire is playing a pivotal role in developing more
effective leadership teams, which is vital to our future
development. I would recommend Claire
in a flash. Passionate, skilled and intuitive -
a great combination.”

“With her first hand advertising agency experience combined with her natural and highly tuned coaching skills she brings an invaluable mix to agency leadership teams. We have worked with her extensively at LIDA. Claire is playing a pivotal role in developing more effective leadership teams, which is vital to our future development. I would recommend Claire in a flash. Passionate, skilled and intuitive - a great combination.”

Victoria Fox

CEO, LIDA.

“As Head of Talent at M&C Saatchi Claire was invaluable in developing a strategic framework for talent development which completely aligned with our business objectives. Her contribution created clarity about what the priorities needed to be in order to ensure our people were able to work at their best. Her greatest impact though was felt in the invaluable leadership training and in-house coaching that she provided as this ensured we were able to retain and grow some of our most important talent”

Lisa Thomas

Global Head of Brand & MD, Virgin Enterprises Ltd. at Virgin

“It's no coincidence that Proximity London became Customer Engagement Agency of the Year one year after Claire delivered a comprehensive leadership and coaching programme for the agency. She's a talented, strategic and thoughtful coach and trainer who understands how to get the most out of an agency's most precious resource - its people.”

Mike Dodds

Managing Director, Proximity EUROPE

“Claire came on board when I needed one of my new Directors to step up into his new role worldwide and proactively manage his team - adding a more strategic and dynamic pace to his role rather than simply reactive. He was somewhat cynical of coaching and didn’t really believe it could help – but 6 months on he’s got a very different view on coaching - and I’ve seen the difference in how he manages his team – and the wider business - and how much he’s developed in his role – that’s hugely down to Claire – so very grateful!”

Molly Aldridge

Global CEO, M&C Saatchi PR

“I embarked on a journey towards building a new business with two business partners over eighteen months ago and Claire has been with me all the way.”

“She has helped me gain focus and confidence as a leader as I’ve stepped into unfamiliar territory - all the time offering a guiding hand to at once define but also remain true to the values that drive me as an individual and in business. All things it’s too easy to lose sight of in the day-to-day.”

Richard Calvert

Founder, THREAD

“I know that working with Claire has made my journey not only easier but also more rewarding and successful in the long run.

Her ability to listen, understand and replay my thoughts and feelings is incredibly reassuring. That coupled with an armoury of tools, techniques and sage words all delivered in her gentle, caring but no-nonsense manner makes Claire a keeper and a key player in my life and my business’s ongoing success.”

Richard Calvert

Founder, THREAD

“Claire was my professional coach, assigned to me by the Marketing Academy, for a period of 9 months. In this time, I can honestly say she made a tremendous impact on both myself and my business. She gave me invaluable support and also was able to help me structure key problems I was looking to solve. Her inputs made a direct impact to the company’s bottom-line.

Her ability to listen, digest, offer insightful questions made her stand-out. It was a pleasure going to the sessions and I always looked forward to taking positive steps as a consequence of our conversations.”

Ritchie Mehta

Managing Director, Learn Et Al

“Claire is the consummate coach for any individual or team looking to achieve breakthroughs in their creative and commercial performance. Combining an intuitive, emotionally intelligent understanding of what makes people tick with cutting edge knowledge and hard-won experience, she has the rare talent of deeply challenging how people see the world whilst never having them question 'whose side' she's on. It has been a privilege to witness first hand the impact that Claire makes, and I look forward to many more years of working together.”

Phil Lewis

Managing Director, Corporate Punk

Get In Touch

Call me to discuss how we can work together to achieve greater success for your business.

Call 07803 853084